- Round watch with logoed dial featuring stick markers and Arabic numerals
- 54 mm stainless steel case with mineral dial window
- Quartz movement with analog display movement
- Pebbled-leather calfskin band with buckle closure
- Water resistant to 100 m (330 ft)
Stainless steel case. Leather strap. Light blue dial. Quartz movement. Water resistant 100 meters. Case 46mm.
Diesel:
Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996.
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