- Imported
- Shock-resistant sport watch with EL afterglow backlight, daily alarm, countdown timer, 1/100 second stopwatch, hourly time signal, auto calendar, and 12/24 hour formats
- 48.5 mm resin case and mineral dial window
- Quartz movement with digital display
- Nylon band with buckle closure
- Water resistant to 200 m (660 ft)
G-Shock is the ultimate tough watch. It was born from a developer’s dream of “creating a watch that never breaks.” Guided by a “Triple 10” development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-Shock’s development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
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