Projects Watches (Michael Graves) 7160S “Cubit” Watch Silicon Unisex Review

The Cubit Steel, Michael Graves’ latest timepiece for Projects has a parallelogram shaped dial. Cubit has both a hexagonal glass lens and 3-dimensional hexagonal dial and date feature. The Cubit takes its cues from the axonometric drawing method employed by architects to portray an object or building. Unlike the first Cubit, this time Graves prefers a monochromatic tones giving a more minimal​ touch in this creation. For nearly 25 year The Markuse Corporation/Projects has dedicated itself to celebrating the role architecture and design play in our daily lives. From its very first watches, designed by icons of twentieth century architecture, Projects has brought a new face to the telling of time. Each year brings new designs for an ever-evolving market. With an emphasis on a three-dimensional approach that is part and parcel of the architectural eye, watches in this group incorporate color and structure, each element of the watch building on the foundation of a carefully crafted case. Brought into play is the architect’s “macro” understanding of what it takes to build a piece of “architecture you can wear,” not unlike the planning process used in a building structure. Perhaps no project best exemplifies design icons of the 20th century and their work than our BUILDING TIMEPIECES project launched in 1998. Twenty architects, each of whom who had designed a museum or performing arts center, were invited to translate that the design into a watch, either literally or symbolically. The collection is as varied and textured as the buildings that inspired the watches