- Imported
- Silver-tone watch with textured dial featuring two subdials
- 54 millimeters stainless steel case with mineral dial window
- Analog-quartz movement with analog display
- Stainless steel band with deployant-clasp closure
- Water resistant to 99 feet (30 M): withstands rain and splashes of water, but not showering or submersion
Sleek stainless steel, a stark white dial and blue accents offer a classic-yet-edgy update to Mini Daddy.
Diesel:
Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996.
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