- Citizen Eco-Drive is Powered by Light, a watch that never needs a battery. When the stopped watch is exposed to light, it starts operating again.
- Sapphire Crystal
- Japanese-quartz Movement
- Case Diameter: 42mm ; Band length Men’s Standard ; Band width 20 millimeters
- Water Resistant To 330 Feet ; Resistance: Swimming, Showering & Snorkeling
Citizen AW1490-50E Titanium Eco-Drive men’s watch features a 42mm wide and 12mm thick silver tone solid titanium case with a fixed bezel and smooth push-pull crown. Citizen AW1490-50E is powered by Japanese Eco-Drive J810 movement (Eco-Drive is fueled by light so it never needs a battery). This stylish watch also features a textured black dial with white accents rose gold tone luminous hands and index hour markers along with the date display function, scratch resistant sapphire crystal and water resistant to 100 meters. Citizen AW1490-50E is equipped with a 20mm wide silver tone solid titanium bracelet with a fold over hidden push button clasp. Citizen AW1490-50E men’s Titanium Eco-Drive black dial bracelet watch is brand new and comes in an original Citizen gift box and is backed by a 5 years limited warranty.
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
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